1. Who we are
Viewpoint Application Ltd, trading as VP Apps & Games, operator of BITI ("BITI", "we", "us" or "our"), is the controller of personal information described in this Privacy Policy unless we explain otherwise. BITI is a 16+ social organisation, discovery and collaboration service for saving ideas, creating BITIs, communicating and planning with other people.
2. Scope
This Policy applies to the BITI mobile app, related web/admin services, BITI Official content and support interactions. It does not replace the privacy notices of third-party websites, social networks, retailers, payment providers or other services linked from BITI.
3. Information we collect and why
| Category | Examples | Why we need or use it | Required? | Typical lawful basis |
|---|---|---|---|---|
| Account identity | First name, surname, email, username, password or authentication record, Public or Private profile choice | Create and secure your account, identify you to other users where appropriate, and support login and recovery | Required except where clearly optional | Contract; legitimate interests for security |
| Age and birthday | Date of birth; Birthday Celebration setting | Confirm 16+ eligibility, apply age related safeguards or restrictions, and provide birthday rewards and optional public celebration | DOB required; celebration optional | Contract; legal obligation or legitimate interests where applicable; consent for optional public celebration |
| Optional gender and personalisation | Female, Male or Custom; optional custom text when Custom is selected | Help improve For You recommendations and tailor content relevance. Gender is only one signal alongside interests and actual app activity. | Optional | Consent or user choice for optional personalisation; not used for advertising targeting at launch |
| Optional contact | Mobile number and country or calling code | Optional account or invitation features you request | Optional | Consent or contract for requested feature |
| Profile | Profile photo, bio, creator categories, themes, pinned BITIs | Display and personalise your profile and help others understand your public creator or member identity | Mostly optional | Contract |
| Interests and preferences | Selected interests, language or content languages, notification settings, ad and privacy preferences | Personalise Discover and settings and deliver the experience you choose | Optional except core settings | Consent, contract or legitimate interests depending on feature |
| BITI content | BITIs, items, sections, notes, links, images, videos, files, tasks, polls, Decision Rooms, covers, folders | Store, organise and collaborate on the content you choose to save or create | Generated by your use of the service | Contract |
| Social and collaboration data | Followers and following, invitations, Shared BITI or group membership, roles, saves, remixes, reactions, comments, blocks | Enable social discovery, collaboration, permissions and safety | Generated by use | Contract; legitimate interests for safety |
| Messages | Direct and Group messages, links, attachments and voice note references or metadata | Deliver realtime messaging and conversation history | Generated by use | Contract; legitimate interests or legal obligations for safety and reports |
| Search and activity | Search terms, opens, saves, clicks, feed interactions, Activity records | Return results, maintain Activity history and improve product relevance and reliability | Generated by use | Contract; legitimate interests; consent where required for non essential tracking |
| Device and technical | IP address, device, operating system, app version, push token, session and security logs, crash or error data | Security, fraud prevention, notifications, troubleshooting and service reliability | Collected automatically as needed | Legitimate interests; contract; legal obligation where applicable |
| Payments and subscriptions | Plan, purchase receipts, transaction IDs, renewal or cancellation state | Provide BITI+, BITI+ Together, AI top ups and other digital purchases | Only when you purchase | Contract; legal obligation |
| Creator monetisation | Verification status, legal identity, payout or tax data handled by payout provider, earnings and gift ledger | Verify eligibility, prevent fraud and pay eligible creators | Only for monetised creators | Contract; legal obligation; legitimate interests |
| AI usage | Prompts, content selected for an AI action, generated outputs, credit usage | Perform the AI action you request and manage the AI credit balance | Only when you use AI | Contract; legitimate interests for abuse and security |
| Reports and safety | Reports, evidence, moderation decisions, appeals, fraud or abuse indicators | Investigate safety, illegal content, abuse, spam, copyright, fraud and enforce rules | Only where relevant | Legitimate interests; legal obligation; establishment, exercise or defence of legal claims where applicable |
| Advertising | Ad impressions and clicks and, only where permitted or consented, ad related device or interest data | Show and measure approved Sponsored content on Free accounts | Free accounts; personalised tracking only if enabled or consented | Consent where PECR or storage access rules require; legitimate interests only where lawful |
| Waiting list and website enquiries | Name, email address, preferred mobile platform, language preference and support messages | Manage the waiting list, send requested launch updates, respond to support enquiries and prevent abuse | Only when you join the waiting list or contact us | Consent or steps you ask us to take; legitimate interests for security and abuse prevention |
4. What we do not need for the core service
We do not need your whole phone contact list for the current launch design. Invitations can use contact details you enter manually.
We do not require precise GPS location for the core service. Optional future map/location functions should request permission when used.
We do not ask you to provide special category information such as health, religion, ethnicity, sexual orientation or political beliefs. If you voluntarily place sensitive information in content/messages, we process it only as necessary to provide the service and meet safety/legal obligations.
5. DOB, age and users aged 16-17
BITI is intended for users aged 16 and over. DOB is private and used to verify the age requirement and apply age-appropriate safeguards. BITI aims to use privacy-protective defaults and additional restrictions for users aged 16-17. Paid creator Gifts and Creator Earnings are restricted to eligible adults aged 18+. Behavioural profiling for personalised advertising should remain off by default for users under 18.
6. Profile, BITI and content visibility
Your profile can be Public or Private. Every BITI separately uses one of three visibility levels:
Private - only you.
Shared - only the people or group members you authorise.
Public - discoverable and externally shareable. Public BITIs can appear in Discover and may be saved, reacted to, commented on or remixed where those features are enabled.
Profile pins inherit the visibility of the underlying BITI. We do not disclose the number of inaccessible Private or Shared BITIs to other users.
7. Messages and communications
Direct and Group messages are stored to provide realtime communication and conversation history. Messages are intended to be visible only to participants, but the current design is not end-to-end encrypted. We may access or preserve limited message/content information where reasonably necessary to provide support, investigate reports, protect users, prevent fraud/abuse, comply with law or enforce our Terms.
BITI Official may send one-way service messages such as account welcome, birthday and product/service notices. Promotional direct marketing by email, text, Direct message or push will be sent only where permitted by applicable rules and your choices.
8. Birthday information
Your DOB and age are never displayed publicly. If you enable Birthday Celebration, BITI may temporarily show a birthday badge, frame or effect and allow birthday wishes. A private Birthday Box/reward may also be offered. Birthday rewards are eligibility-based, may rotate and have no cash value unless expressly stated otherwise.
9. Personalisation and recommendations
BITI may use selected interests and activity such as opens, saves, searches, follows and reactions to rank Discover or suggest content. This recommendation activity is intended to improve relevance and does not make decisions that have legal or similarly significant effects. You can change interests, hide recommendations and adjust privacy settings.
If you choose to provide gender during onboarding, you can select Female, Male or Custom and, for Custom, optionally enter your own wording. This information is optional, is not displayed on your public profile, and can be changed later. BITI may use it as one signal to improve For You recommendations. We do not use gender for advertising targeting at launch and we do not use it to infer other sensitive characteristics about you.
10. Advertising
Free users may see clearly labelled Sponsored/Ad content in approved surfaces such as Home and Discover. BITI+ removes BITI-inserted platform ads. Creator-paid partnerships and affiliate content may still appear when properly disclosed because they are part of content rather than a platform ad unit.
Where an advertising or analytics technology stores information on or accesses information from your device, we will provide the required information and obtain consent where PECR/UK data-protection rules require it. Contextual advertising should be the default for under-18 users. If personalised advertising is introduced for adults, it must be separately controlled and consented to where required.
11. BITI AI
When you actively use BITI AI, we process the prompt and the content needed to carry out that request. We do not use Private/Shared BITI content or messages to train a public BITI model. Where required, we provide information about the AI providers used for BITI AI and their relevant data handling arrangements. AI results may be inaccurate and should be reviewed before you rely on them.
12. Who we share information with
Other BITI users, but only according to your profile/BITI/message visibility and collaboration settings.
Cloud hosting, authentication, database, storage, push-notification, security and crash/diagnostic providers (including Google/Firebase where used).
Email/support and moderation service providers used to operate the service.
AI providers when you request an AI feature.
App stores and payment processors for subscriptions and digital purchases. We do not need to receive your full payment-card details when the store/payment provider handles them.
Creator payout/KYC providers where Creator Earnings are enabled.
Advertising/measurement providers for approved Free-plan ads, subject to consent and age safeguards where required.
Professional advisers, insurers, auditors, prospective business purchasers or group companies where lawful and appropriately protected.
Police, regulators, courts, the National Crime Agency or other authorities where required or permitted by law, including applicable online-safety reporting obligations.
13. International transfers
Some suppliers may process information outside the United Kingdom. Where required, we use an adequacy regulation/decision or appropriate contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, together with other measures where necessary. Our final provider list should state relevant transfer arrangements.
14. How long we keep information
We keep personal information only as long as necessary for the purposes described above. Our retention approach is:
Account and user content: while your account is active or until you delete the relevant content, subject to safety/legal holds.
Account deletion: remove most account/content data from active systems within 30 days after deletion is confirmed; limited backup copies may remain for up to 90 days before routine overwrite, unless law/safety requires longer retention.
Security, fraud, report and moderation records: retained for a period proportionate to the risk, dispute and legal obligations.
Purchase, tax and financial records: retained for the period required by applicable law/accounting obligations.
Consent/preferences: retained as long as necessary to demonstrate and respect your choices, including opt-outs.
15. Security
We use technical and organisational safeguards designed to protect information, including access controls, authentication, secure transport, provider security features, logging and permission rules. No online service can guarantee absolute security. Users are responsible for keeping login credentials confidential and reporting suspected compromise promptly.
16. Your rights
Depending on the circumstances, UK data-protection law may give you rights to access your data, correct it, erase it, restrict processing, object, receive/port certain data, withdraw consent and obtain information about automated processing. You also have the right to complain to the UK Information Commissioner's Office. Some rights depend on the lawful basis and legal exceptions.
17. Children's privacy and safety
Because BITI permits users aged 16-17, we design with the interests of under-18 users in mind. We may apply additional privacy/safety restrictions, high-privacy defaults, reduced profiling, limits on monetisation/gifting and other age-appropriate measures. BITI aims to complete and maintain the assessments required by applicable UK data-protection and online-safety rules.
Where BITI asks for optional personalisation information, including gender, the app should provide a short just-in-time explanation of what the information is for, make clear that it can be skipped, and avoid nudging 16-17-year-olds to disclose more information than is necessary.
18. Automated decisions
BITI uses automated systems for ranking recommendations, spam/fraud detection, safety signals and eligibility checks. We do not intend to make solely automated decisions that produce legal or similarly significant effects without appropriate safeguards. Where creator monetisation or enforcement decisions materially affect a user, review/appeal processes should be available where appropriate.
19. Changes to this Policy
We may update this Policy as BITI changes or legal requirements develop. If a change materially affects how we use your information, we will provide an appropriate in-app or other notice and obtain fresh consent where legally required.
20. Contact us
Use the privacy contact listed at the start of this document. You may also use Help & Support in BITI. UK users may complain to the Information Commissioner's Office at https://ico.org.uk/.